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Properties. Listings. Buyers. Sellers. Showings. Offers. Closings. Commission splits. Fair-housing-compliant by default. DocuSign / Dotloop integration. Generated for any of 12 backend stacks.
Real-estate-specific positioning of the underlying CRM Starter. See the generic CRM Starter for the full domain spec.
Property
Address, lot, beds/baths, square footage, MLS ID, photos, status (active / pending / sold)
Listing
Listing record with price history, days-on-market, MLS sync status, exclusivity terms
Buyer
Buyer profile with preferences, pre-approval, search criteria, saved properties
Seller
Seller record with property links, pricing strategy, marketing plan, comp analysis
Showing
Scheduled property visit with buyer, agent, feedback, follow-up status
Offer
Offer record with terms, contingencies, deadline, counter-offer chain, accepted/rejected
Closing
Closing milestone with title, escrow, inspection, financing, signing dates
Commission
Split agreement (broker / co-broker / referring), per-deal calculation, payout tracking
Property + listing data model compatible with MLS RETS / RESO Web API imports
Buyer search-criteria matching — auto-alert when new listings match a buyer's spec
Showing calendar with feedback capture, follow-up workflow, and listing-agent visibility
Offer-to-close pipeline kanban with contingency tracking + deadline alerts
Document management for offer / counter / inspection / financing / closing chain
DocuSign / Dotloop integration for transaction document e-signature
Commission split calculator with broker, co-broker, and referring-agent payouts
Drip-email campaigns segmented by buyer status (cold / warm / under contract)
Mobile-friendly UI for showing-from-the-field workflow (note capture, photo upload)
Audit-log hash chain over every offer / counter / acceptance for legal evidence
Fair Housing Act (US): demographic-blind matching guard — agents cannot filter buyers by protected class
GDPR / state real-estate licensing: client-data retention with state-specific retention windows
CCPA: client-data portability export covering all properties, offers, and transaction history
NAR Code of Ethics: dual-agency disclosure tracking, exclusive-buyer-broker agreement workflow
You're tired of paying $80–$300/agent/month to Follow Up Boss / kvCORE / Wise Agent for a CRM you can't customize. The Real Estate CRM Starter is your platform — multi-tenant per agent, your branding, your workflow, MLS-ready data model. Replaces $24K–$180K/year of CRM-vendor spend with a one-time $499 (or All-Access at $2,999).
You're shipping a CRM for a niche (luxury, commercial, off-market, vacation rentals, foreign-buyer). The Real Estate CRM Starter is your scaffold. You add the AI valuation, niche-specific data, or unique workflow that's your differentiator.
You build CRMs for brokerages as one-off engagements. Start with the Real Estate CRM Starter, customize per-client (white-label-ready), ship in week one instead of week six. Agency tier ($2,999/mo) plus 20% rev-share on referred client subscriptions.
Single ($499). Bundle ($999) for any 5 starters. All-Access ($2,999) for every starter we ship, forever.